Rebuilding Your Personal Brand
By: Mick, August 30th, 2007
Whether you’re an NFL quarterback, a Miss USA contestant, or simply a hard-working Jane out there trying to make ends meet, we’re all prone to make the big mistake at a crucial time. It’s just a part of life. Some of us have to endure a little bit more than others when the sh-t hits the fan, but everyone has their own stage on which they perform.
When things go wrong in a big way and we are viewed by our peers in a negative light, there are really only a few steps that can be taken.
First, you must determine why you are being viewed in a negative light. This is probably the most difficult step in the process because you must make an objective determination. Most of us lack the ability to view our own words and actions objectively. But if you are able to determine that you are truly at fault, you have to start taking positive steps to repair the damage.
The best thing to do is to acknowledge that you made a mistake and that you are going to be working to improve the situation. From that point forward, words will mean little.
It’s a matter of time and letting your actions rebuild the image and the personal brand that you had worked so hard to establish prior to your meltdown. It is also important to realize that your monumental mistake will always be a part of who you are and how you are perceived by those around you. As disheartening as that may feel when you are trying so hard to make people forget, it may ultimately become one of your most positive characteristics in the minds of others. People that overcome great adversity are held in high esteem, even when the adversity was a product of their own stupidity.
Tags: image make overs, image management, personal brand management, personal branding, public relations









August 30th, 2007 at 4:11 pm
You basically need to be your own reputation management consultant.
October 20th, 2007 at 1:49 pm
Taking responsibility for one’s actions always reflects better on thier character than trying to hide from them.