Work.com Relaunches
By: Matt, October 10th, 2006
Oddly, I just sent an e-mail to Mick about this last night, and then come to read about it on Joel Cheesman’s blog in this post. I can’t blame him for being a bit cynical, because it’s clear that the change from vertical search engine to “Web 2.0 thingamajig” is aimed squarely at the burgeoning Web 2.0 market/hoopla/fracas/(insert your noun of choice here).
Business.com notes:
Whereas Business.com targets the ready-to-transact business-to-business buyer, Work.com is the entrepreneur’s owner’s manual to where to go, what to know, and how to get the most value from the ever-growing array of Web resources for the small business owner/operator. It is comprised of more than 1,000 How-to Guides written by business experts. How-to Guides are straightforward, quick-read descriptions of how to get something done, and where on the Web are the best places to help you check those tasks off your to-do list.
Fair enough, and I’ll hold off on judging too harshly until after I’ve given it a more thorough review. I did read a few guides about search engine marketing, a concept with which I’m intimately familiar, and wasn’t overly impressed. Still, I’m a hard sell and a skeptic in general, and I saw a lot of obvious stuff noted in the guides I read. Things like “make sure to proofread your resume before submitting it for review” (not an actual example) make me cringe, and I saw some on this site.
Despite that, I’ll be keeping an eye on Work.com and perhaps I’ll even write a guide at some point.
Entries
October 10th, 2006 at 9:26 pm
Matt, thanks very much for noting the new www.work.com in your blog. We at Business.com, the company that’s launched it, are energized by the response we’re getting in just our first few days of beta. To your point, our research told us that many business owners are confounded by general search engine results, and were often in search of a primer to learn the basics and understand their options in solving business problems. As a result, some of our Guides are basic, and others go into great detail. For example, on SEO, you might take a look at a new Guide posted just today at http://www.work.com/learning-search-engine-optimization-1053.
Again, thanks for taking a look. I hope you’ll choose to write Guides for us, as you as you suggest above. We can always use more expert input. After all, in terms of Guides on recruitment, we’re relying in part on my Guide about finding resumes online (http://www.work.com/searching-for-resumes-online-1013)!
Best,
Rob Feinstein
VP Product
Business.com and Work.com
October 10th, 2006 at 10:33 pm
Thanks for responding Rob. As I noted, I’ll be back on the work.com site regularly and will post an update, or updates, as I explore the site/service a bit more.